Phones were sold in a very large number of models, often segmented by marketing strategy, confusing customers and sapping engineering resources. For example, phones marketed at business were often deliberately stripped of cameras or the ability to play music and games. Apple’s approach was to deliberately simplify its product line by offering just one model a year for all customers while making it an expensive, high-end product. The iPhone 12 takes over for the iPhone 11, as Apple expands its OLED displays across its smartphone line-up and rolls out a new 5.4-in. Prices start at $699 for the mini ($100 more for the larger iPhone 12) with storage options of 64GB, 128GB, and 256GB. The new Super Retina XDR displays are built with what Apple calls “Ceramic Shield” for four times better resistance to breaking if dropped. All iPhone 12 models use the A14 Bionic chip and offer 5G networking — both the sub-6GHz and mmWave varieties.
And of course they’re backed by the legendary Apple quality guarantees and support, as well as the convenient and easy iCloud compatibility and that unique Apple style. The Pro Max’s 6.7-inch display is the largest screen ever on an iPhone. It has the biggest camera sensor of any iPhone, including the three other iPhone 12 models Apple announced this year.
With Apple Trade In, you can get credit towards a new iPhone when you trade in your eligible smartphone.3 It’s good for you and the planet. Trade in your smartphone for credit towards a new iPhone. with questions about accessing this offer or applying for Apple Card. This offer cannot be combined with the Corporate Employee Purchase Program, education, or business loyalty pricing.
It has a powerful A14 Bionic chip, with the latest iOS and 5G, making it one of the fastest smartphones in the market. These phones have an edge-to-edge OLED display, Pro camera system with 12MP ultra-wide, wide and telephoto cameras, 4x optical zoom range, night mode, LiDAR scanner and many more features you’ll love. With a sleek build and next-generation tech, iPhone is a mobile device that you’ll definitely want to flaunt. In addition, you’ll get all the benefits of the iPhone such as great Face ID tech and the convenience of FaceTime and iCloud, very little compares to the offerings of the Apple iPhone. You can pick from several iPhone models based on your preference of screen size and features, like the iPhone 11 series, iPhone SE, iPhone X, iPhone XS, iPhone XR and iPhone XS Max. Previous versions like the iPhone 8, iPhone 8 Plus, iPhone 7 and iPhone 7 Plus make for more affordable yet equally reliable options. Every iPhone gives you the convenience of easy updates and great Apple hardware connectivity.
Both models offer a dual 12MP camera system with Ultra Wide and Wide cameras that include Night Mode for better photos in low-light conditions. 4K video recording can be done at 24 fps, 30 fps, or 60 fps and HDR video recording with Dolby Vision is available at up to 30 fps. Pre-orders for the iPhone 12 begin Oct. 16, with the phones available in stories on Oct. 23. The iPhone 12 mini can be ordered beginning Nov. 6, with availability a week later. You don’t need to spend more than $1,000 on an iPhone, but if you want the best camera experience and you aren’t restricted by budget, then the iPhone 12 Pro models are for you. Specifically, the iPhone 12 Pro Max (9/10, WIRED Recommends).
The new phones come in four colors, including a new one , feature a wholly new three-camera system, and a variety of under-the-hood technology upgrades. Super Retina XDR display, storage comes in 64GB, 128GB or 256GB options and the phone uses Apple’s new A13 “Bionic” processor. It also features audio zoom, so if you zoom in on video, the audio does too. According to Apple, the A13 bionic chip and the third-generation Neural Engine run more efficiently, allowing for up to four or five hours of additional use compared to the last year’s models. Before the release of the iPhone, handset manufacturers such as Nokia and Motorola were enjoying record sales of cell phones based more on fashion and brand rather than technological innovation. The smartphone market, dominated at the time by BlackBerry OS and Windows Mobile devices, was a “staid, corporate-led smartphone paradigm” focused on enterprise needs. Phones at the time were designed around carrier and business limits which were conservative with regards to bandwidth usage and battery life.
Offer is valid for 3 months after eligible device activation. 5G, Gigabit LTE, Gigabit-class LTE, 4G LTE Advanced, 4G LTE, VoLTE and Wi‑Fi calling are available in selected markets and through selected carriers. For details on 5G and LTE support, contact your carrier and see apple.com/in/iphone/cellular.
Availability of in-store promotion offerings may be limited by Apple Store location closures as a result of COVID-19. From basics to pro tips, get more out of your new iPhone.
The iPhone 12 Pro gets an even larger big brother this year with the 6.7-in. Prices start at $999 for the iPhone 12 Pro ($100 more for the Pro Max) with storage options of 128GB, 256GB and 512GB. The new Super Retina XDR OLED displays are built with what Apple calls “Ceramic Shield” for four times better resistance to breaking if dropped.